Featured Client Success
In a vast wasteland of consultants offering Generative AI ‘dreams, vision and strategy’, c2b was the only firm that came to us with a 100%-based Gainshare proposal that showed tactical financial results month-over-month. The ContentPlus product would either deliver value, or Surefire Local would not be liable for payment. Not only did the ContentPlus product deliver on promises made by Scott and team, the successful creation and implementation of a best of breed Gen AI solution fundamentally changed the trajectory of our business, for the better.
Michael Pierce / CEO / Surefire Local
Fractional Product Services
We plug into every stage in your process, from Market Assessment and Product Conception to Launch and Sales Enablement. C2B takes on executive roles when leadership is what you are lacking. But we are just as ready to slot into an understaffed or under-skilled team of individual contributors.
Product Owner
Product Launch & Readiness
Pricing & Packaging
Competitive Intel
Partner Assessment
M&A Preparation
Value-based Product Demos
Why C2B / Our Approach
This isn’t our first rodeo.
We represent decades of senior product strategy, management, and marketing experience.
Senior Product Leaders can take a year to hire. We are available right now.
We typically finish projects in less time than it takes to begin recruiting a full-time exec.
We like fixed-price engagements.
We agree on a detailed project definition, we go to work, and we aren’t done until you say we’re done. This puts you in control of cost and outcomes.
We are Lean adherents.
Everything we do is ultimately focused on helping you to deliver the greatest customer value at the least cost to you. It’s numbers, not gut.
We have the range of an outfielder.
We can define your MVP, optimize your pricing and packaging, do a competitor deep dive, choose a partner, reset your market story, run your product team…
Select Clients
Getting started is easy.
We like to kick things off with a short phone call. We won’t waste your time. If it isn’t a fit, we’ll let you know.
