Client Success Story
“C2B has been a terrific partner from the very start. They quickly helped us identify our top priorities and narrowed our focus on the appropriate vendors during our product search. With their expertise, we’ve been able to build a complete product mix with the right solutions that’ll enable us to scale Surefire Local cost-efficiently.”
Maureen Moran / CTO
Surefire Local provides the industry’s most complete local marketing platform designed to help small and medium-sized businesses make online marketing easier so they can grow profitably. Through its flagship product, Surefire Local Marketing Platform™, locally-focused businesses of all sizes can remove digital roadblocks hindering growth, gain insights, and take action to attract and engage new and current customers through measurable, multi-channel marketing.
Business Challenge
While Surefire Local has experienced unprecedented growth over the past two years, it became apparent that certain aspects of their infrastructure needed to be revamped to be able to sustain their growth and provide customers with the golden standard of customer service. To do that, Surefire Local’s team identified its account management, implementation, and technical support organizations as key areas of opportunity. But with so many solutions to consider, their Leadership team sought a partner who could help them sift through the noise and quickly determine the best-fit solutions for their needs.
The Solution
Surefire Local teamed up with C2B Suite! C2B Suite, with its tried-and-true vendor evaluation and selection framework was able to quickly understand their needs and budget. C2B Suite helped the Surefire Local team understand the true total cost of ownership for various solutions. C2B Suite guided Surefire Local throughout the product selection process and together, were able to find the right solutions that met their specific needs.
Impact
Brought a proven, repeatable approach to vendor selection that encompassed Surefire Local’s functional, technical, and commercial requirements
Rationalized the functional requirements across multiple business units and produced a stack ranking of requirements vendors would have to meet
Drove prospective vendors to show how their offerings solved Surefire Local’s problems through detailed user story reviews
Defined scripted demonstrations vendors had to perform that not only showed functionality but demonstrated how each offering brought measurable return on investment to Surefire Local
Provided total cost of ownership analysis to the Surefire Local executive team, showing the hidden costs for each solution
