Partner Assessment
Analyzing the fastest path to market
To build, or not to build? We talk to many companies, of all sizes, that are wrestling with this product roadmap decision. We find engineering-led firms tend to mostly build, while strong Product Management-led firms have a bit more balanced approach to releasing new capabilities into market. And those with a heavy emphasis on sell anything, often tend to be focused on meeting the customer’s desire, no matter how custom or ‘off the roadmap’ the terrain might be.
Is this you?
Your CTO or VP of Development has a 100% build agenda. This typically comes at the cost of time, complexity and the ever-changing human capital landscape of hiring, retaining and growing top engineering talent.
But your Board and Sales and Marketing leadership have different goals and issues that they articulate as
we need to build our capabilities more quickly to close a specific set of opportunities
we must broaden our portfolio, to attack market adjacencies
we need to go deeper on industry-specific functionality
we have to shorten our release cycles, and deliver more in each release
How we add value
What’s the risk of choosing the wrong solution? At best, you could delay goal attainment by three months. At worst, you could be risking the viability of the company. Our proven Evaluation-Selection Process, Scorecard, and Roll-up Tooling reduce your risk and minimize your time to decision. By providing industry experts in the field you need to evaluate, C2B gives your company critical decision velocity and buying leverage.
C2B uniquely provides
Scalability and flexibility to evaluate partners that meet your growth needs
An innovative approach with analyst access to accelerate the selection process
Objective analysis, with transparent comparisons, to deliver the best recommendation
Identification of key metrics early in the process to reduce risk and increase efficiency
Partner Assessment Success Stories
