Client Success Story

 
humanify logo
ttec logo
 
 

“As a result of involving C2B Suite, Humanify successfully onboarded all channel organizations with the first 6 months of our first fiscal year, while providing outstanding sales and customer-facing support of our EMEA and APACX teams. C2B  Suite filled a gap when we needed it most in delivering pipeline expansion for our indirect efforst in the critical startup phase.

 

Jeff Gossman / VP Sales & Marketing

 

Humanify, a subsidiary of publicly traded TTec, was a new breed of cloud-based customer experience companies. The company was aggressive out of the blocks, with an MVP launch that enabled businesses to track, engage, and personalize the customer journey from any mobile app, website, chat, or voice conversation. Humanify’s technology solutions made it easy for customers to connect to brands how, when, and where they choose with context and continuity across the journey.


Business Challenge
Humanify was challenged with scaling their Business Development team on a short timeline. The VP of Sales and Marketing needed to focus on large, strategic enterprise direct sales, but did not have hiring capacity to grow the channel business model and solidify key processes for indirect revenue growth.

The Solution
C2B Suite fulfilled a key leadership role by tackling the global channel strategy. As a virtual Head of Business Development, C2B Suite functioned as a channel driver for four global reseller business units. The role was broad and encompassed significant challenges in training, enabling, and driving key deal wins in the EMEA and APAC regions.

a man and a woman hand holding a smart phone and pointing at a graphic on the phone
 

Impact

  • Developed and lead pipeline review including deal forecast and close commits for four channel organizations

  • Drove global new customer acquisition and deal volume increases across Europe, the Middle East, North Africa, and Australia/New Zealand

  • Created channel sales enablement training plans, value statements, messaging guides and competitive intelligence packages

  • Created and closed deals by supporting pricing and contract negotiations, side-by-side, with the channel partner

 
 
 

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