Client Success Story
“C2B has been our secret weapon in building the right product for the right market at the right price. Their expertise and experience in developing and launching MVPs has been invaluable, and we look forward to working with them in the future.”
David Watts / CFO
Traverse Systems is an interdisciplinary team of supply chain professionals whose platform drives a unified understanding of a company’s entire supply chain. Their platform enables large retail customers to gain visibility and control to build a more consistent and predictable supply chain, ultimately resulting in significant revenue gains. Retailers loved the product, but they wanted even more functionality, including vendor management capabilities. Drawing on their extensive background in the retail industry, the Traverse Systems team began working on a new product — Rivet.
Business Challenge
Rivet was inspired by retail industry needs, but Traverse believed that Rivet could have utility beyond retail. They needed a way to assess the product’s functionality for customers outside their retail base. But how could they balance the risk and opportunity? How could they ensure they were building the right product? And at what point would they have the functionality for a Minimum Viable Product (MVP)?
The Solution
The Traverse Systems leadership team decided they needed an outside perspective before they dove too far into development. By the time C2B Suite was engaged the Traverse engineering team already had the basic Rivet functionality in internal testing. Our initial task was to come up to speed on Rivet, the customer needs, and competitors already in the market. After that, Traverse Systems needed a detailed understanding of the market and a launch strategy – fast.
Impact
Developed a product feature assessment of the Rivet MVP, resulting in a list of missing features in the MVP and a long-term road map for Rivet
Developed a Product Readiness checklist for Rivet’s Beta MVP, Limited Availability, and General Availability launches
Created detailed Market Intelligence and Competitive Intelligence
Analyzed and ranked the potential for Rivet across multiple markets, ordering by addressability, market size, and revenue priority
Developed packaging and pricing strategies, maximizing value to customer, without sacrificing account-level revenue potential
Built a 5-year growth forecast and business plan for Rivet, including staffing, tech stack, and KPIs
