Client Success Story

 
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“C2B Suite delivered exceptional product deliverables, MVP Sprint artifacts, sales and marketing intel, and partner-facing collateral. Additionally, the Next IT organization benefited greatly from a fresh approach and standardization of what were very ad-hoc pricing strategies. For over one-year, C2B Suite delivered every engagement on-time, and with outstanding quality.”

 

Tracy Malingo / President

 

Next IT, recently acquired by Verint, is a conversational AI company and has been a leader in artificial intelligence innovation for over a decade. From robots to holograms, Next IT intelligent assistants seamlessly engage users on any device or endpoint.  Alme®, Next IT’s virtual assistant platform, boosted engagement with targeted audiences by 130% and offers results-driven automated solutions.


Business Challenge
Next IT’s president and general manager feared that its Enterprise AI solution portfolio was facing new competitive headwinds. Along with perceived needs for up-to-date competitive intelligence and an improved, more rapid, process for product implementation, the executives had specific market facing commercial gaps they wanted to close. Their agenda included requirements for an extensive overhaul of pricing, solution redesign, value-add modules and tooling, and pre-built integration packaging.

The Solution
By partnering with C2B Suite, Next IT significantly improved both its business practices and its overall product margin through various solution lines. C2B Suite provided holistic product strategy, pricing, packaging, competitive intelligence and business process analysis for different MVP offerings.

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Impact

  • Created natural language models for reuse

  • Analyzed and improved market intelligence on 10 different competitors

  • Developed sales enablement resources, including battlecards and feature comparisons for key competitors

  • Produced over 8 new solution packages, with a robust add-on module strategy

  • Developed and delivered a global sales enablement plan

  • Formulated strategy for a Quick Start program

  • Negotiated acceptance across various business unit constituencies for the new portfolio commercialization approach

 
 
 

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