Client Success Story

 
khoros logo
 
 

“Conveying the power and breadth of our solutions was a challenge for us. C2B Suite helped us envision the story we should be telling, and then turned that vision into a creative set of sales enablement pieces. These demos have been essential in elevating our product-centric pitch to a much more holistic vision of our full value. C2B brought external insight and a unique perspective we were unable to garner internally.”

 

Mike Betzer / SVP Care and Messaging

 

For 15 years Khoros has been revolutionizing the customer experience, with software and services for care, messaging, chat, social marketing, and online communities. Khoros operates from a conviction that consumers today are overwhelmingly digital-first and provides organizations in virtually every industry with a platform for digital-first customer engagement.


Business Challenge

Khoros has enjoyed great success delivering award-winning solutions for Social Marketing, Brand Community and Customer Care. The company and its products are well-known among practitioners in each of these areas. But Khoros found it needed a strategy for capturing the combined value of its three solution sets and communicating that value to C-level executives.

The Solution

Khoros asked C2B Suite to replace Khoros’ inventory of siloed, product-centric demos with demos covering the full product portfolio. C2B proposed developing end-to-end, highly visual InVision movies that any Khoros executive could show to prospects in Financial Services, Technology, or Telecommunications.

woman writing on a board that is showning development flow
 

Impact

C2B assembled and led a team of Khoros technical and design resources - representing different product groups - through a process of

  • scripting realistic, industry-specific scenarios involving the company’s full product portfolio

  • creating future-state product mockups

  • stitching together functional module components, and

  • final movie assembly.

With these cross-product solution demos Khoros is now able to tell industry-focused value stories to prospect executives, without the arduous and time-consuming effort of custom demo buildout and configuration.

 
 
 

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