fractional
product
experts

 
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HAZGen is a critical piece of the overall company’s ability to respond rapidly to emergency situations. c2b prioritized our project, and delivered on-time within a very constrained schedule. The documentation created, optimization recommendations, and long term strategic roadmap, made an immediate positive impact on our operations. c2b answered our hard questions. We now have the missing pieces to run our business more effectively, and take the HAZGen application forward.

Michael Romines / CEO / Lone Star Hazmat

 

 
 
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Fractional Product Services

We plug into every stage in your process, from Market Assessment and Product Conception to Launch and Sales Enablement. C2B takes on executive roles when leadership is what you are lacking. But we are just as ready to slot into an understaffed or under-skilled team of individual contributors.

 
 

 
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Product Owner

 

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Product Launch & Readiness

 

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Pricing & Packaging

 

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Competitive Intel

 

 
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Partner Assessment


 
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M&A Preparation


 
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Value-based Product Demos


 
 

 Why C2B / Our Approach

 
 

This isn’t our first rodeo.

We represent decades of senior product strategy, management, and marketing experience.

 

 

Senior Product Leaders can take a year to hire. We are available right now.

We typically finish projects in less time than it takes to begin recruiting a full-time exec.


We like fixed-price engagements.

We agree on a detailed project definition, we go to work, and we aren’t done until you say we’re done. This puts you in control of cost and outcomes.

 

 

We are Lean adherents.

Everything we do is ultimately focused on helping you to deliver the greatest customer value at the least cost to you. It’s numbers, not gut.


We have the range of an outfielder.

We can define your MVP, optimize your pricing and packaging, do a competitor deep dive, choose a partner, reset your market story, run your product team…

 
 
 

 

 Select Clients

 
 
 
 
 

Getting started is easy.

 

We like to kick things off with a short phone call. We won’t waste your time. If it isn’t a fit, we’ll let you know.

 
 
 
 
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