About Us

Enterprise Software Product Leaders with a Lean Approach to Fractional Work

Who we are

We are growth-minded thought leaders in B2B enterprise software covering primarily SaaS and PaaS businesses in the lower mid-market segment.

We have over 200 years of collective software industry experience, and a combined network of nearly 20,000 people.

What we do

We serve you as on-demand product owners, product managers and product marketers.

When it’s experience and strategic focus you need to move your portfolio ambitions forward, we take on fractional leadership roles in one or more of these areas.

We also take on fractional contributor roles when bandwidth is your challenge.

And of course, we are all able and willing to do both at once.

How we are different

In a time when hiring top-notch product talent can take a year, we are ready right now to join you where you need us and add velocity to your company in short order.

We are not your typical ‘butt-in-seat’ contractors. We structure our work around short-term, deliverables-focused, fixed-fee engagements. We like to work in an agile, sprint-driven mode. And we are not done until you say that we are done.

C2B are Lean adherents, which is why our work invariably resonates with your audience and why we reliably over-deliver within strict timeframes. 

Our clients are very happy with our work. More than 90% of our clients follow our initial engagements with subsequent projects. And all but one or two collaborated on success stories that document our work with them.